Great bid writing is a key skill within the sales function for any business involved in formal commercial tenders and contract opportunities, either as direct suppliers or accessing supply chains of larger organisations’.
For those bidding into the public sector, there are also increasing requirements for value for money, accountability and transparency, and a growing emphasis on social value as part of the scoring assessment. SMEs can demonstrate significant advantage through their innovation, flexibility, comparatively lower costs and ability to deliver social value.
However, accessing supply chains can be really challenging, and each bid must be carefully crafted to affectively address the individual buyers’ needs. We create persuasive, compelling tender narrative which showcases your company, highlights your key differentiators and competitive advantage, and gives the buyer what they are looking for. In addition, bid questions have word or even character limits, requiring succinctness of writing.
Buyers need to be reassured not just of functional competence to ‘do the job’, but also on quality, risk, standards and compliance, whether your business is financially robust, and that the contract is not going to be a major part of your income. In essence, businesses need to be ‘supply chain ready’ to stand a chance of success.
We help our clients to understand and effectively address the risks to buyers, how to assess whether a bid is worth going for, what policies you will need, and how to write compelling and successful tenders.