Strategy and Planning

Strategic marketing planning thinking should underpin every marketing activity that a business undertakes. A marketing strategy must have clear objectives and targets, and ultimately help you create a sustainable competitive advantage to ensure future profitable growth.

Marketing strategy and planning for growth starts with an honest appraisal of your business, your ambitions and your options. YTKO supports your thinking and decision making by helping to answer two key questions: ‘Which markets are right for me now?’ and ‘Where could I be selling in the future?’

Market analysis and competitor research provides reliable, qualitative intelligence into prospective markets and channels. Market fit determines priorities and resources. Intelligence identifies new markets for existing products or services, robustly validates existing or new markets for innovation, and underpins and de-risks your business development strategy.

A marketing strategy is the ultimate top-level guide and roadmap to achieve your business goals.  This in turn informs the marketing plan, which is the more detailed blueprint of how the marketing strategy is going to be actioned.

Beneath the marketing plan, you will have specific tactical activities, timescales and feedback loops, to ensure that the costs of customer acquisition are continually reduced and your conversion rates from prospects to clients continually increase. This is important to understand, because it is where many businesses go off track

Our business growth and marketing experts can provide advice on all key elements of your marketing strategy such as value propositions, segmentation, distribution and channels, product and service innovation, customer relationship marketing, core competence audits, competitive analysis, collaboration, and costs and pricing.

We validate prospect needs and market fit before creating a robust marketing strategy to close the gap to your customers and put your business on a defined path for growth. Our strategic marketing assessment will help your business gain a much better understanding of your performance and how to increase your growth potential through a clear road map.